love lockdown

11 09 2008

a lot of folks hate on kanye west because he is so freaking arrogant, and i’ll give them that… he is incredibly freaking arrogant. but the dude is amazing.  he is one of the most progressive, creative and innovative artists in the game… in any genre!  well, ladies and gentlemen, kanye west has raised the bar and flipped the script once again.

after a steady string of innovative hits and ridiculously addictive jams like “jesus walks”, “gold digger” and “stronger”, most would expect mr. west to emerge with yet another blazing musical expedition that would blow minds and move booties everywhere it’s heard.

but instead of butts, this time around it sounds like he is aiming to move minds and challenge his listeners with… *gasp* change!  change is amazing.  change is vital.  if you’re going to stay on top of your game, remain relevant, and be effective in whatever it is you do, you must accept, embrace and be an agent of change.  my homey brewster just wrote a killer blog about change that you should go read right now!

so, instead of putting out the the next club banger, ‘ye has pulled a janet jackson/that’s-the-way-love-goes on ’em and dropped something that no one was expecting… and it’s crazy hot.

“love lockdown” is the new single from kanye’s new album, reportedly titled “808s and heartbreak”, which is due by the end of the year.  he performed it at the vmas this week (one of the only 2 memorable moments in an otherwise lackluster show) and the performance was great.  it’s not what anyone was expecting from him. it is surprisingly and refreshingly low key and subdued compared to many of his other more hyper-edged material.  it sounds like what’s next.  it sounds like innovation.  it’s strength is it’s simplicity.  it sounds like change… and it’s about to be everywhere.

kanye west “love lockdown”

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One response

11 09 2008
brewster

homey. thanks for the blog love. the kanye song is hot. not very radio but hot non-the-less! love that he changed the game. but after watching the train wreck VMAs, I hope that rappers singing is not a new trend because lil wayne would SUCK>

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